Forex Marketing has a gargantuan problem. It's expensive - very expensive. Average costs for keywords via Pay per click can be as high as $20. In this situation its absolutely critical that you get all that you can from each visitor to your site. A smart strategy is to use high-conversion squeeze pages to get your prospect's email address for follow-up marketing - before you send them on to your product salesletter. This strategy insures that you have the opportunity to recoup your investment from the 90-98% of visitors who will not buy your Forex product on their first visit.
You can boost the effectiveness of your squeeze page by taking the time to kick a few basic elements up a notch. Here are the improvements that will deliver the best immediate results:
Valuable "Pre-Sell" Offer
The goal of your squeeze page is to gather your visitors name and email address for future follow-up emails. To get this information, you will need to convince your visitor that they are getting something valuable in exchange.
I recommend that you review your product or service and use an element of it as a special report, video, or audio that pre-sells your product. This way, a person who signs up for your offer will be given a portion of your pitch and encouraged to contact you for further information.
Attention Getting Headline
A squeeze page is a direct response tool. It is designed around getting one single objective - the visitors email address. As with other direct response tools, having a great headline is critical for success. Focus on emphasizing the #1 benefit your Forex tool delivers. Don't try to be clever. Just give your reader exactly what they can GET from continuing to read your squeeze page.
Curiosity provoking bullets
Remember that the objective of your squeeze page is to get an email address. Use curiosity-bullets to get your prospect thinking about your product. Don't outline the complete benefit. Be coy and tease. You want your prospect itching to give their email to get what your bullet points are promising.
Simple opt-in
Most importantly, make it simple to get your offer. A simple name and email address form is sufficient. I've also seen great success with just asking for an email address on squeeze pages. Resist the urge to create long forms that ask for information that isn't immediately useful. As a rule of thumb, your conversions will decrease with each additional field placed on your form.
Use these tips to turn your squeeze page into a powerful tool for getting your Forex prospects into your sales funnel. Spend the time to create a compelling offer, sell the benefits with a clear headline, entice with curiosity bullets, and seal the deal with an easy optin for maximum results.